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AI public relations, signed by people

AI does the research, contact checks and monitoring. A senior PR expert writes every pitch and puts a name on it.

By the Pocket PR editorial team.

Get a 15-minute PR diagnosisSee pricing
PR expert reading one printed pitch by the window, a box of drafts waiting beside the printer

Illustration

Who does what

AI in public relations

Journalists filter out AI pitches, so software stays on the research desk and never writes to a reporter.

Software does the search and counting, a person writes and signs

Software does

  • Finds reporters on your beat
  • Checks every contact
  • Watches news and AI answers
  • Counts replies and stories

Your expert does

  • Finds the story worth telling
  • Writes each pitch by hand
  • Signs with a real name
  • Preps you for the interview

Your first month

The first month, week by week

The first month, week by week: find the reporters, two weeks of signed pitches, the report

  1. Week one

    A 15-minute diagnosis, then your story angles and a media list for your market.

    You approve the angles

  2. Weeks two and three

    Signed pitches go out, each under 200 words and written for one reporter.

    Your expert sends

  3. Week four

    The monthly coverage report, with every reply, every story and how AI search now answers about you. A status note goes out every week before it.

    You decide what is next

What reporters want

Why the pitch stays human

Reporters use AI themselves, yet on Featured they picked human pitches 3 times as often as AI ones in 2026. That gap decides what an AI PR agency is for, software behind the work and a person in front of it.

69%of journalists prefer pitches under 200 wordsMuck Rack, State of Journalism 2026
88%ignore a pitch outside their beat right awayMuck Rack, State of Journalism 2026
47%want compelling data in the pitchCision, State of the Media 2026

House rules

What we never do

  • No unsigned pitches
  • No paid placement sold as earned coverage
  • No reprint counts in reports
  • No auto-renewal
Anastasiia Bratkova portrait

Anastasiia Bratkova

Chief Brand, Marketing & Communications Officer, RSE

Signs every pitch

About Anastasiia

Questions

Questions about the process

Is PR being replaced by AI?

No. AI takes over research, contact checks and monitoring. Reporters pick human pitches far more often, so at Pocket PR a person writes and signs every pitch.

Will reporters know you used AI?

They see a short pitch written for them by a named PR expert. AI helped find them and check the contact; it did not write the email.

How fast do pitches go out?

In the second week of the first month, after you approve the story angles and the media list.

What do I need to give you?

A 15-minute call, access to one person who can approve angles and quotes, and any data you are allowed to share. Original data helps most.

Next step

Get a 15-minute PR diagnosis

Tell us where you are. A senior PR expert replies within one business day.

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