What gets read
- A supply deal with a named plant. A first project in a new country. A grid bottleneck someone actually solved, or a public fight over a site.
Cleantech PR agency
Pocket PR is a cleantech PR agency for energy manufacturers and climate tech startups, run by a remote team in Kyiv and Brno.
We write for the trade editors and buyers who decide whether a project is real.
That means knowing how a megawatt gets financed and permitted before anyone announces it, and checking every claim before a journalist sees it.
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Energy money and rules in four figures
- $2.2Tclean energy investment expected worldwide in 2025iea.org
- 1 hourlatest point to publish inside information on a plant outage under REMITacer.europa.eu
- 10%of global turnover, the CMA fine ceiling for misleading green claimsfieldfisher.com
- 300 MWroughly, the Skawina II gas engine supply RSE announced in September 2026pap-mediaroom.pl
What a cleantech PR agency does for energy companies
Energy news moves slower than software news and carries more legal weight.
One announcement can reach an investor and a union in the same week.
A cleantech PR agency turns the project into a story both of them can trust.
- Contract announcements that state capacity in MW and the delivery date
- Market entry news for a new country, with a local angle
- Engineer and founder interviews in trade press
- Green and efficiency claims checked before publication
- A prepared line for the day a permit fight or an outage reaches the news
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What energy reporters cover and what they ignore
Energy reporters follow money and megawatts, and they rarely skip a fight over a site. A sharp pitch puts the number first.
It names the counterparty so the story can be checked and gives a date for the next step, for example first delivery.
Podcasts like Catalyst want an engineer who can explain why a technology got cheaper.
What gets ignored
- A new brochure, an award from a paid ranking or a vague sustainability pledge.
Energy trade titles and podcasts we pitch
how clean energy gets built in the US, from grids to heat pumps in factories
nonprofit online newsroom with a daily newsletter
utility regulation and the queue for grid interconnection
trade newsletter with a website
renewables business news worldwide, from offshore wind to hydrogen
trade site with paywall
power plant hardware such as gas engines and turbines
trade site with a print magazine
All 14 outlets
how data centers get their power, including onsite generation
trade site that also runs events
European power prices and the plant outages that move them
newswire for traders and analysts
German Energiewende, EU energy policy, industry decarbonisation
Berlin-based journalism service with English briefings
energy transition markets and the deals inside them
subscriber newswire with analysis
solar and storage projects, module supply, policy
global site with regional editions
battery projects, storage tenders, grid services
trade site
climate politics, permitting and the local fights over projects
online outlet with newsletters
grid software and climate tech finance
newsroom with its own podcast studio
investor interviews on the technologies behind decarbonisation
weekly podcast by Latitude Media
energy transition news explained by a panel of hosts
podcast by Latitude Media
How to announce an energy project
Start with the facts and keep the quotes for last, so a trade title can run the story without calling anyone.
Before a show, editors get an embargoed briefing two to three weeks ahead rather than on the opening morning. The release follows four steps.
The project and its size in MW, in one sentence
The partners, by name
The timeline, from first delivery to the start of a capacity obligation
Why it matters to the grid or the local market
Quotes come after that, with photos of real hardware rather than stock turbines.
Shows that set the energy news calendar
10 to 12 November 2026 in Vienna
Enlit Europe
grid buyers from European utilities in one hall, the right week for a supply deal
16 to 19 November 2026 in Las Vegas
RE+
the largest North American clean energy show, a stage for US launches and distribution deals
16 to 18 February 2027 in Essen
E-world energy and water
Germany's energy traders meet their utilities here, good ground for a software or flexibility story
8 to 10 June 2027 in Munich
The smarter E Europe with Intersolar and ees
solar and storage reporters attend in force, which helps embargoed news land
25 to 27 October 2027 at the Gaylord Texan, Dallas area
Data Center World Power
onsite generation and cooling for data centers, the buyers US power suppliers need
yearly, last held 25 to 26 June 2026 in Gdańsk
Ukraine Recovery Conference
reconstruction deals for the energy system are announced around it with ministers and donors in the room
Energy disclosure rules and green claims law
Energy communications sit under rules most PR teams never meet, and we check every release against them.
The fix for green claims happens to read better too.
A measurement with its test standard beats an adjective, and every figure gets an evidence file behind it.
- REMIT, within one hour. Inside information on plant capacity and availability goes on a registered platform as soon as possible and within one hour at the latest, per ACER guidance. Nobody talks to a reporter about an unplanned outage before that.
- Market Abuse Regulation. For listed companies, project wins that move the share price go to the market first and journalists second.
- The EU Empowering Consumers Directive. Since 27 September 2026 it blacklists generic environmental claims to consumers. Eco-friendly is out, as is climate neutral through offsets.
- The UK CMA. Since 6 April 2025 it can fine up to 10% of global turnover for misleading claims, with the Green Claims Code as the test.
Energy PR for US market entry
A US energy buyer wants three answers before reading further, so a market entry release gives them in its first paragraph.
The wire release is the easy part. The real work comes after it, pitching trade titles and the regional business journals that buyers read.
- Who services the equipment locally.
- Does it meet US codes.
- Who else runs it here.
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How much energy PR costs
Energy PR usually starts project by project.
A single announcement needs a release with a claims check behind it, then a media list and the follow-up.
A program adds a monthly trade press rhythm around the shows. Pocket PR plans begin from $390 a month.
For a multi-country program, talk to the team under NDA first and we scope it on a call.
Market rates are on how much PR costs.
What a monthly energy PR plan covers
Project news desk
A release built on the numbers trade editors check first, megawatts and delivery dates. It is cleared against REMIT and your investor calendar before it goes out.
Claims review
Every green or efficiency claim is tested against the EU directive and the CMA code before a journalist sees it. The evidence file sits ready in case one asks.
Trade press rhythm
One pitch a month to energy trade titles, timed to the big shows such as Enlit. When a site can be shown, we add an interview with the engineer who built it.
A farm biogas supplier's first US distributor
A farm biogas unit maker entering the US
- Situation
- A Finnish maker of small biogas power units for dairy farms signs its first US distributor in Wisconsin and has a stand at RE+ in Las Vegas a month later.
- What we do
- We would build one release around the distributor deal and what a farm gets from one unit. Power Engineering and Canary Media would get it under embargo, and two interviews with the company's engineers would be booked at the stand.
- Outcome
- Illustrative only, not a client case. The goal is a trade story in show week and a list of named dealers and farm owners who asked for a spec sheet, not a promise of any specific article.
Numbers behind the energy news cycle
- Global energy investment 2025
- about $3.3 trillion across all energy, IEA estimate
- Skawina II schedule
- MWM TCG 2032 gas engines, first delivery November 2027, capacity obligation from 1 January 2029. RSE announced the deal while our lead expert ran its communications
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
What energy companies ask before signing
Do you sign NDAs before an energy brief?
Yes. Offtakers and prices often stay confidential until financial close, so a mutual NDA comes before any document changes hands.
Can you announce a project before the permit is final?
Only with clear wording. We say what is signed and what still waits for a permit or a grid connection. Reporters check both. So do the neighbours.
How do green claims rules affect our press release?
A release aimed at consumers falls under the EU and UK green claims rules. Words like green or eco-friendly need specific proof, so we swap them for a measured number, such as tonnes of CO2 avoided per year.
Do you work with cleantech startups as well as manufacturers?
Yes. A startup usually needs pilot results in the press before a funding round. A manufacturer needs its contracts covered in show season. The media lists differ while the claims discipline stays the same.
Do you pitch energy media in Central and Eastern Europe?
Yes. Ukrainian titles get the pitch in Ukrainian. Polish and Czech energy desks get it in English, which most of them accept from international companies. If a story needs a local-language version, it comes from your own native-speaking spokesperson or a translator you approve. Our lead expert runs communications at RSE, an energy engineering company, by her own profile.
Sources
- PAP MediaRoom on the RSE and RE Polska gas engine agreement
- Sustainability Magazine, IEA expects $2.2tn clean energy investment in 2025
- ACER REMIT guidance in its 6th edition
- Latham and Watkins on the EU green claims rules from 27 September 2026
- Fieldfisher on the CMA's new powers over misleading environmental claims
- Enlit Europe 2026 in Vienna
- RE+ 2026 in Las Vegas
- E-world energy and water 2027 brochure
- The smarter E Europe 2027
- Ukraine Recovery Conference
- Data Center World Power
Next step
Talk to the team
Defense, energy and large programs. A mutual NDA before any confidential brief.