Every company
- Nothing that locates a production site or energy equipment. No images that show where a strike landed or where air defense works.
PR agency in Ukraine
Pocket PR is a PR agency in Ukraine, working from Kyiv and Brno, for companies that need a strong home story and a foreign one.
We pitch the business and tech media Kyiv reads in Ukrainian and check every text against martial law rules.
Then we carry the same news in English to the market you enter next. Plans start from $390 a month.
Illustration
What Ukrainian companies spend on PR
- 47%of surveyed Ukrainian companies spend up to 50,000 UAH a month on PRforbes.ua
- 57.8%name budget as the main barrier to PRforbes.ua
- 4,687Diia.City residentscity.diia.gov.ua
- €3,000typical monthly fee of a full Ukrainian agencyenterie.com
How much does a PR agency cost in Ukraine
Ukrainian companies spend carefully.
In the znamy and PIARITY study published by Forbes Ukraine in December 2025, almost one in five of 102 firms kept PR under 10,000 UAH a month.
The biggest budgets came mostly from IT firms. Agencies and freelancers took 20% to 25% of the money.
| Monthly PR budget | Share of companies |
|---|---|
| up to 10,000 UAH | 18% |
| up to 50,000 UAH | 47% |
Enterie's European price review puts a full Ukrainian agency retainer at about €3,000 a month. Pocket PR starts from $390 a month, and how much PR costs compares other markets.
How to pitch Ukrainian journalists
Write in Ukrainian. A Russian-language pitch gets ignored and, since 2022, carries a reputational risk, while English suits only English desks.
Editors are understaffed and many work through power cuts, so the first two lines must give the news with its number.
The Ukrainian reader's reason to care comes right after. General rules are in our guide to pitching journalists.
- Offer the owner or CTO for a named interview. Anonymous company sources rarely run.
- Send photos you own. Editors cannot use images with unclear rights.
- Follow the email once on Telegram or Viber, politely.
- Avoid war marketing. A product linked to the front line needs proof and care, not slogans.
Kyiv newsrooms and tech sites we pitch
state companies and defense procurement
business site of the Ukrainska Pravda group
owners and their deals, with strong IT and defense coverage
licensed edition in print and online
business news and columns by owners and managers
business section of Novoe Vremya
company news and markets
news portal with LIGA.Business section
All 13 outlets
the Ukrainian IT industry seen by its engineers, and the salary surveys the sector quotes
developer community site with open columns
startup rounds and defense tech
tech news site in Ukrainian and English
technology and IT business
tech site, part of one media group with MC.today and SPEKA since January 2026
small business told through its founders
business site with founder stories
startup founders writing community columns
tech and business media with self-published blogs
national news agency writing for foreign audiences too
state news agency in several languages
business newswire that carries company announcements
news agency with a press centre
English-language news on Ukraine for foreign readers, defense business included
English site with newsletters
explanatory features on the economy at war
online outlet in Ukrainian and English
Wartime rules for company news in Ukraine
Martial law changes what a company may say, and a careless release can put people at risk.
Article 114-2 of the Criminal Code punishes spreading information on weapons deliveries to Ukraine, or on force movements and positions that can be identified on the ground, before an authorised source has made them public.
The details are on our defense PR page.
The rules differ for an ordinary company and for a defense or dual-use maker, and we check every text against them before it goes out.
Defense and dual-use companies
- What a product does in combat usually stays out of print, and so does the place it is made, even when a reporter asks directly.
Who runs PR inside Ukrainian companies
Most Ukrainian firms have no press office. Two surveys show who does the work instead. One is the znamy and PIARITY study of companies.
The other, by VRK with Change Communications, asked 248 practitioners in 2024 to 2025, and they named budgets and a shortage of people as their main problems.
We work alongside your marketing team and report monthly on what ran, which answers the measurement barrier directly.
- 48%of companies keep PR inside marketingForbes Ukraine
- 72%treat PR as a supporting functionForbes Ukraine
- 34%run a separate PR departmentForbes Ukraine
- 43.1%name measuring results as a barrier, the second biggestForbes Ukraine
- 88%of practitioners handle media relationsVRK
- 75%of practitioners produce contentVRK
PR agency in Kyiv or a remote team
Kyiv still hosts most national editorial offices, but Ukrainian newsrooms now work in a distributed way, with reporters in Lviv or Warsaw and further abroad.
A pitch reaches them by email and messenger wherever they sit, so an office next door matters less than it did before 2022.
What matters is someone who reads Ukrainian media every morning, knows which desk moved to which outlet after the 2026 merger, and can take a call in Kyiv time.
Illustration
Going international from Ukraine
Foreign editors do not need another story about resilience in general.
They write about a Ukrainian company that did something measurable, with a named partner abroad and a result they can check.
Stories like these cross borders.
- A contract with a Polish utility
- A German client in production
- Field results a foreign customer has confirmed in public
Conferences that carry Ukrainian company news
every summer, co-hosted by Poland in Gdańsk on 25 and 26 June 2026
Ukraine Recovery Conference
reconstruction deals are timed to it, with foreign business reporters in the room
autumn in Lviv
IT Arena
the largest tech conference in western Ukraine, where IT outsourcing news clusters
yearly in Kyiv
Brave1 Defense Tech Valley
defense tech showcase and demo day where foreign buyers meet Ukrainian makers
yearly in Kyiv
Kyiv Security Forum
policy and security debate with foreign officials, a stage for defense companies
yearly festival and startup school in Kyiv
Sikorsky Challenge Ukraine
KPI-linked startup program where founders pitch and learn to talk to investors
A home story first, then the foreign one
Home story first
A Ukrainian-language story for DOU or Forbes Ukraine gives the company a record at home before foreign reporters search for it.
Wartime clearance
Before a Kyiv editor sees it, every text is read for locations and for people who should not be named.
Foreign angle
The same news rebuilt in English for the next market around a customer or a number, not the war alone.
A Kyiv IT company opens in Warsaw
A Kyiv IT company opening in Warsaw
- Situation
- A Diia.City resident with 60 engineers signs its first Polish enterprise client and opens a small office in Warsaw.
- What we do
- We would place an owner interview in Ukrainian business media first. The Polish client angle then goes to Polish tech press in English, and if a desk wants Polish, the company's own Polish-speaking manager or a translator it approves prepares that version.
- Outcome
- Illustrative only, and no coverage is promised. The aim is a Ukrainian story plus a Polish one that sales can send to prospects.
What Diia.City and Brave1 mean for founders
- Diia.City residents
- 4,687 companies in the special legal regime for tech firms, launched 8 February 2022
- Diia.City taxes
- 5% personal income tax for staff and gig specialists, 9% tax on withdrawn capital as an option
- Brave1 registry
- over 2,500 registered companies and over 5,000 registered developments
- Brave1 grants
- UAH 500,000 to 8 million per project, marketing costs excluded
- Ukrainian Startup Fund
- 764 startup teams supported, over $22.7 million distributed
- Tech media consolidation
- five tech and business sites led by ITC.ua joined one group, announced 13 January 2026
- Public money for PR
- none. Brave1 does not pay for communications, nor does the Ukrainian Startup Fund, run under the Ministry of Digital Transformation since 2023. PR comes from the founder's own budget
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
What Ukrainian founders ask before hiring PR
How much does a PR agency cost in Ukraine?
A full Ukrainian agency costs about €3,000 a month by Enterie's estimate, while nearly half of surveyed companies spend up to 50,000 UAH a month on PR in total. Pocket PR sits between a freelancer and a full agency.
Can Brave1 or USF grants pay for PR?
Brave1 grant rules exclude marketing costs outright. USF programs fund product and commercialisation, so PR is usually paid from the company's own budget.
Should pitches to Ukrainian media be in Ukrainian?
Yes, and our team writes them in Ukrainian. It is the default for every national outlet. English works for The Kyiv Independent and the English desks of Ukrinform and AIN.ua. Russian is never used.
Do Ukrainian outlets charge for publication?
Some sites sell sponsored placements, marked as advertising. Editorial coverage is free, and mixing the two damages trust with editors, so we keep them apart.
Can I write to you in Telegram?
Yes. Many Ukrainian founders prefer it, and the button sits next to the form.
How do you handle news during air raid alerts or blackouts?
We plan releases with a spare day and send them to editors early in the morning, and we move a date if a major attack dominates the news.
Sources
- Forbes Ukraine on the znamy PR spending survey
- Enterie, prices in public relations
- AIN on five tech media merging into one group in January 2026
- Diia.City residents and tax regime
- GetGrant, Brave1 grants 2026
- Ukrainian Startup Fund
- Ukraine Recovery Conference 2026, Gdańsk
- VRK, Ukrainian PR industry survey results
Read next
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Next step
Talk to the team
Tell us the market and the story. A partner replies within one business day, and a mutual NDA comes before any confidential brief.