PAP MediaRoom
- The paid channel of the Polish Press Agency, where companies publish releases under their own name.
PR for companies entering Poland
Pocket PR is a remote PR team based in Kyiv and Brno, with no office in Poland.
We help foreign companies entering the Polish market, and Polish companies that want coverage abroad. National business desks get our pitches in English.
Desks that expect Polish get a version written by your own native-speaking spokesperson or a translator you approve, and we flag those before the first pitch.
We time news to the congresses that set the business calendar.
Plans start from $390 a month, without the 12 month lock-in that Polish agencies treat as standard.
Illustration
What a Polish agency contract locks in
- 12 monthstypical minimum contract at a Polish PR agency, with three months noticecommplace.pl
- 65 hoursof monthly work in a 6,500 PLN net entry packagecommplace.pl
- 1,200exhibitors at MSPO 2026 in Kielcetargikielce.pl
How much does a PR agency cost in Poland
Polish agencies publish prices more openly than most in Europe.
Retainers run from about 3,000 PLN for basic work to 50,000 PLN and more for national campaigns.
The hidden cost is the contract, since a 12 month term plus three months notice commits a company for well over a year.
| Agency or source | Monthly price | Terms |
|---|---|---|
| Blend PR | from 3,000 PLN net | basic scope |
| PR Calling, basic PR | 8,000 to 15,000 PLN | releases, experts, monitoring |
| Commplace START | 6,500 PLN net for 65 hours | 12 months, three months notice |
| Commplace PRO | 20,000 PLN net for 200 hours | 12 months, three months notice |
| PR Calling, national campaigns | 20,000 to 50,000 PLN and more | campaign scope |
PR Calling prices short crisis work at 10,000 to 30,000 PLN and a product launch at 30,000 to 150,000 PLN. Pocket PR starts from $390 a month with no annual term, and how much PR costs compares other markets.
How to pitch Polish journalists
Editors at the big business titles read English, and our pitches go to them in English.
Trade and regional desks expect Polish, and a Polish version that reads like machine translation does more harm than no version at all.
It has to come from a native speaker on your side or a translator you approve.
In Polish, emails open with Szanowna Pani or Szanowny Panie, often with the title Redaktor, and move to first names only when the journalist does.
The general rules live in our guide to pitching journalists. These habits are Polish.
- Name the Polish link in the subject line. A Polish client works, and so does a factory.
- Offer a Polish-speaking spokesperson, or say early that the interview will be in English.
- Agree quote authorisation. Article 14 of the Polish Press Law lets interviewees authorise verbatim quotes that have not been published before, and editors expect quick answers.
- Follow up once after two or three days.
- Name a press office contact. Large Polish companies run a biuro prasowe with a spokesperson, and journalists expect the same from foreign firms.
Polish desks from Rzeczpospolita to MamStartup
the economy and public tenders, with a strong law desk
national daily with a website
listed companies, deals, industry, owners
business daily
tax law and public finance
national daily with a website
companies, markets, technology, personal finance
online business news
All 14 outlets
founders and family firms, plus the rankings
licensed monthly with a website
economy, jobs, consumer business, company scandals
high-traffic online business portal
banking, fintech, stock market, personal finance
finance portal
consumer tech, telecoms, electric cars, Polish tech firms
tech site
technology, internet business, startups
tech site
industry, energy, mining, heavy manufacturing
trade portal of the PTWP group, organiser of the European Economic Congress
national news agency, and a paid channel for company releases
newswire and release distribution
company results, deals, listed firms, energy investments
business newswire
power sector analysis, grids, capacity market, coal exit
specialist energy site
Polish startups, funding rounds, accelerators
startup news site
PAP MediaRoom and Polish release distribution
A release on a channel editors already trust gives news a clean public record in Polish, once a translator you approve has checked the text.
Trade portals often write their own stories with figures and dates taken straight from such a release, so the numbers in it need to be final.
We use two channels and pitch named reporters alongside them.
ISBnews
- Company results and investment news that other titles pick up.
Energy and defense stories in Poland
Poland is spending on energy security and defense, and both produce steady business news.
In energy, the capacity market decides which plants get paid to stay available.
Stories run in WNP.pl and the dailies once capacity and dates are clear.
In defense, foreign firms should brief reporters before MSPO in Kielce, never in the hall.
Illustration
Congresses that set Polish business news
April in Katowice, 2026 edition held 22 to 24 April
European Economic Congress
the biggest business congress in Central Europe, where energy ministers come to speak
September in Kielce, 2026 edition held 8 to 11 September
MSPO International Defence Industry Exhibition
over 1,200 exhibitors from 43 countries, the defense press of the region is on site
spring in Kraków
Impact
policy and technology congress where Polish ministers and tech firms meet
late spring in Gdańsk
Infoshare
tech and startup conference with a strong developer and founder audience
yearly in Poland
Wolves Summit
startup and investor matchmaking for Central and Eastern Europe
PR agency in Warsaw or outside the capital
Warsaw hosts the national dailies and PAP, so most Polish agencies sit there.
A good Polish media list still mixes three layers, and the regional one is where foreign companies get surprised by local opposition to a project they announced only in Warsaw.
National business desks
- Rzeczpospolita and Puls Biznesu carry the headline that investors and officials search for.
Trade portals
- WNP.pl for industry and energy, Bankier.pl for finance. This is where Polish buyers read about suppliers.
Regional outlets
- A factory in Silesia, a heat plant near Kraków or a hub around Poznań is their story, and they rarely hear from foreign firms.
PR in Poland for foreign companies
Polish editors want a Polish reason to write. Without one, a foreign company's news belongs in a newsletter.
Czech, Ukrainian and German firms start ahead because trade flows are large and editors know the context, yet the pitch still has to show what changes for Polish buyers, with Polish numbers.
- A plant in the country
- A Polish customer
- A tender win
- A Polish partner
- Jobs in the country
How a Polish story gets planned
Language agreed first
We pitch named editors in English. Desks that expect Polish get a version from your own native-speaking spokesperson or a translator you approve, never machine translation.
Polish angle
Before the first pitch we find the Polish customer or the tender, because national editors need one.
Event timing
News planned around the big congresses such as EEC in Katowice, when business editors look for company stories.
A Czech machinery maker wins a Polish tender
A Czech machinery maker winning a Polish tender
- Situation
- A mid-sized Czech manufacturer wins a contract with a Polish district heating company and has no Polish press contacts.
- What we do
- The release would go out on PAP MediaRoom in a Polish translation the company approves. WNP.pl would get a pitch with capacity and delivery dates, and the CEO would be offered for an interview during the European Economic Congress.
- Outcome
- Illustrative only. The target is one trade story and one interview request that Polish buyers can find by searching the company name.
Prices and congress numbers from Poland
- Agency retainers
- 6,500 to 20,000 PLN net a month at Commplace, on 12-month contracts with three months notice
- Market floor
- about 3,000 PLN net a month for basic agency work, per Blend PR
- Basic PR packages
- 8,000 to 15,000 PLN a month, per PR Calling
- European Economic Congress 2026
- 20,000 participants and 1,350 speakers in Katowice
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
What companies ask before PR in Poland
How much does a PR agency cost in Poland?
Published prices run from about 3,000 PLN net a month at the low end to 20,000 PLN net at Commplace, with basic packages of 8,000 to 15,000 PLN at PR Calling. Nationwide campaigns go to 50,000 PLN and more.
Do Polish agencies require a 12-month contract?
Many do. Commplace, for example, signs 12-month contracts with three months notice. Pocket PR runs month to month.
Can I pitch Polish journalists in English?
Business editors at the largest titles read English, and that is how we pitch them. Trade and regional titles expect Polish. For them, a Polish version comes from your own native-speaking spokesperson or a translator you approve, and we tell you which desks need it before the first pitch.
Do Polish journalists let you check quotes?
Yes, for verbatim quotes. Article 14 of the Press Law says a journalist may not refuse an interviewee the authorisation of a verbatim quote that has not been published before. Agree the timing with the editor and answer quickly.
Is a PAP MediaRoom release enough for coverage?
It gives your news a record on a trusted channel. Editors still need a direct pitch to write their own story.
Read next
Related guides
Next step
Talk to the team
Tell us the market and the story. A partner replies within one business day, and a mutual NDA comes before any confidential brief.