PR agency pricing
Pocket PR costs from $390, $890 or $1,490 a month, month to month. People write and sign every pitch in every plan.
Illustration
Plans
PR retainer packages
Starter
Your first story in the press
from$390per month
- One story angle a month
- Up to 20 signed pitches a month
- Verified media list for one market
- Monthly coverage report
- Weekly status note
Growth
Steady coverage every month
from$890per month
- Two story angles a month
- Up to 50 signed pitches a month
- Verified media list for one market
- Press release written for you
- Media monitoring
- AI search check every month
- Monthly coverage report
- Weekly status note
Scale
Launches and several markets
from$1,490per month
- Four story angles a month
- Up to 100 signed pitches a month
- Media lists for two markets and languages
- Press releases and media monitoring
- AI search check every month
- Founder posts on LinkedIn
- Crisis readiness plan
- Monthly coverage report
- Weekly status note
Next to the market
Pocket PR plans vs agency retainers
A US agency retainer starts near $3,500 a month and usually holds you for 3 to 6 months. As an AI PR agency we keep software on the research and people on the pitches, so every plan includes a coverage report every month and a status note every week at a fraction of that.
- Starter from $390
- Growth from $890
- Scale from $1,490
- Agency retainer from $3,500
Published agency prices
PR retainer prices by market
Published estimates and agency price lists run from about £1,000 a month in the UK to $25,000 at the top of US startup agency work. The full breakdown is in our guide to how much PR costs.
| Market | Published monthly price | Source |
|---|---|---|
| US boutique | $3,500 to $10,000 | AM World Group and Mission Driven Brand 2026 |
| US startup agencies, wider view | $5,000 to $25,000 | Jennifer Bett 2026 |
| UK | £1,000 to £4,000 | Blue Leopard Media |
| Germany | EUR 3,500 to 6,000 | Enterie August 2025 |
| Ukraine | about EUR 3,000 for a full agency | Enterie August 2025 |
| Poland | 3,000 to 20,000 PLN net, and Commplace asks for 12 months | Blend PR, PR Calling and Commplace 2026 |
| Czechia | packages of 5,000 to 50,000 CZK | CZPR price list |
Step by step
What happens after you pick
Diagnosis call
15 minutes on your goal and market.
15 minMedia list
Reporters on your beat, contacts checked.
CheckedCheckedCheckedSigned pitch
A person writes it and hits send.
SignedCoverage report
What landed, in a coverage report every month and a status note every week.
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
Questions about pricing
Is there a minimum term?
No. Every plan runs month to month. Stop any month with one email, and there is no auto-renewal with a notice period.
Why from and not a fixed price?
The plan price is where it starts. Extra markets, languages or a launch week can add to it, and you see that before you agree to anything.
How do PR agencies charge?
Most charge a monthly retainer. Some bill by the hour, and pay-per-placement firms charge per story, which pushes them toward paid or low-quality sites. Pocket PR charges a flat monthly plan for the work, meaning signed pitches, verified contacts and the report.
Can I switch plans?
Yes, up or down from the next month.
How is this different from a traditional agency?
A US boutique retainer runs $3,500 to $10,000 a month with a three to six month minimum. We keep the people and drop the long contract.
How is this different from PR software?
Software gives you a database and a send button, and you still do the work. We do the work with you.
What does a PR agency retainer usually include?
Strategy, story angles, media lists, pitching, press releases and a monthly report. Our plans include the same work with the count of pitches written down.
Next step
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