Miami reads in two languages. In Miami-Dade 66.5% of residents speak Spanish at home, and Telemundo runs its national network from the city.
Pocket PR, a remote team in Kyiv and Brno, pitches Miami's business and tech press for fintech and startup founders in English, the language of the Herald business desk and Refresh Miami, and says upfront when a story needs a Spanish-speaking voice from your side.
$4.13BVenture money raised by South Florida startups in 2025refreshmiami.com
9Florida mega rounds in 2025, all of them in South Floridarefreshmiami.com
66.5%Miami-Dade residents who speak Spanish at homeen.wikipedia.org
442Paywall-free stories Refresh Miami published in 2025refreshmiami.com
What Miami businessreporters write about
Fintech took the biggest share of South Florida venture money in 2025, $909 million.
Refresh Miami tracks nearly every round in the region, so its reporters have seen plenty of raises and a round on its own rarely gets a story.
A move to the city or a senior hire usually does.
Relocations with names, such as OpenEvidence moving to Miami in July 2025. Give the reporter the address and the number of jobs.
Finance moving south. Citadel and Citadel Securities announced in June 2022 that their global headquarters were leaving Chicago for Miami, and Citadel has since planned a tower on Brickell Bay Drive.
Latin America run from Miami. A regional expansion managed from Brickell suits the business desks and Bloomberg Linea at the same time.
Crypto and payments, with Consensus back in Miami Beach in May 2027.
Spanish-languagedesks and whoshould talk to them
el Nuevo Herald, Diario Las Americas, Telemundo and N+ Univision reach Spanish-speaking Miami.
Bloomberg Linea covers Latin American business in three languages, one of them English.
We pitch in English. Linea reads English, and many Spanish-language desks will take an English pitch from an international company. An interview on Telemundo is another matter. It needs your own Spanish-speaking spokesperson or a translator you approve, and we raise that before the pitch goes out, not after a producer asks for a guest.
Each desk also wants something different. TV wants people and money in the viewer's pocket, while Linea wants regional market numbers.
Audience
Outlets
What they need
Miami startups
Refresh Miami, Miami Inno
Round size and local hires
Finance
Bloomberg, Herald business, SFBJ
Assets, office, Brickell
Spanish-language viewers
Telemundo, N+ Univision
People affected, local impact
Latin America business
Bloomberg Linea, Diario Las Americas
Regional expansion data
A founder on local radio, the kind of slot a Spanish-speaking spokesperson from the company takes.Illustration
What Miami PRfirms charge
Everything PR's 2026 guide puts mid-market Miami retainers at $10,000 to $30,000 a month.
Specialty firms set project minimums from $5,000, and Clutch listings show hourly rates between $100 and $199.
None of these guides prices Spanish-language media relations separately, so ask what a quote covers before you sign.
Rising bars for Miami retainers and project minimums
Pocket PR starts from $390 a month. Our guide to what PR costs in the US lays out the national bands.
The Miami calendarfrom Art Weekto Consensus
30 November to 6 December 2026, fair open 4 to 6 December
Miami Art Week and Art Basel Miami Beach
Luxury and design brands launch here and every desk in town is booked, so news outside art waits a week.
2 to 4 March 2027, Miami Beach Convention Center
eMerge Americas
The main Miami tech conference, with an agenda published in January 2027.
26 to 30 April 2027
Frontier Tech Week, from the React Miami team
Developer and deep tech audience in the April slot Miami Tech Week used in 2026.
4 to 6 May 2027, Miami Beach Convention Center
Consensus 2027
Crypto and fintech press in town, the week to time blockchain and payments news.
Pitching Miamifrom a Europeanafternoon
Miami runs six hours behind Brno, but the city calendar matters more than the clock.
English business desks read pitches at the start of their day, which is our early afternoon
Telemundo and N+ Univision run tight daily cycles, so a story for them has to reach the morning editorial meeting
Miami Art Week, 30 November to 6 December 2026, belongs to art and luxury news, and everything else waits
Two languages overlapping in one market, which is why a Miami story sometimes needs a Spanish speaker on your side.
A payments teamopening in Brickell
A payments startup opening a Brickell office
Situation
A European payments company moves its Americas team to Brickell and signs its first customer in Colombia.
What we do
We offer Miami Inno the office and hiring story and send Bloomberg Linea the Colombia deal with numbers, in English. If Linea wants a Spanish interview, the company's own Spanish-speaking head of the Americas team takes it. Refresh Miami gets a founder profile timed for eMerge Americas week.
Outcome
Startup coverage and regional business coverage, each with its own angle, instead of one translated release. Illustrative, not a client result.
How a Miamicampaign runsfrom Europe
1
English pitch, Spanish voice only when needed
We write and send the pitch in English to the Herald business desk, the Business Journal and Refresh Miami. When a story belongs on Telemundo or el Nuevo Herald, we tell you before pitching that it needs your own Spanish-speaking spokesperson or a translator you approve.
2
Latin America as the Miami angle
A company that sells into Latin America from Brickell gets framed as the bridge, which is the story Bloomberg Linea already follows.
3
Clear of Art Week
Launches stay out of early December. Interviews get booked ahead of eMerge in March and Consensus in May, when tech and crypto reporters plan their weeks.
Brickell money andMiami tech in figures
South Florida venture funding 2025
$4.13 billion across 376 deals, up 49% on 2024, eMerge Insights
Leading sectors 2025
Fintech $909 million, healthtech $821 million, crypto $480 million
AI-focused startups, Miami metro 2025
$1.23 billion raised, up from $897 million in 2024
Headquarters moves
Citadel and Citadel Securities announced in June 2022 that their global HQ was moving from Chicago to Miami, with a Brickell Bay Drive tower planned
Ecosystem ranking
Startup Genome 2025 ranks Miami 22nd globally, 10th in the US
Language
66.5% of Miami-Dade residents speak Spanish at home, 2020 ACS
AI money in MiamiAI-focused startups in the Miami metro area took $1.23 billion of venture money in 2025, against $897 million a year earlier.PR in the USIllustration
Everything PR puts mid-market Miami retainers at $10,000 to $30,000 a month, with project minimums from $5,000. Boutiques often quote less, and few publish rate cards.
Do I need Spanish-language PR in Miami?
For consumer stories and Latin American expansion it often helps, because el Nuevo Herald and Telemundo reach people the English desks miss. We pitch in English, so a Spanish interview needs your own Spanish-speaking spokesperson or a translator you approve.
Which Miami outlets cover startups?
Refresh Miami and Miami Inno at the South Florida Business Journal follow rounds most closely. The Herald business desk and Axios Miami pick up the bigger ones.
When is the worst time to pitch Miami media?
Miami Art Week in early December. Lifestyle and business desks both cover the fairs, so unrelated news gets buried.
Can a company outside Florida get Miami coverage?
Yes, if there is a local reason. A Miami office or Florida hires count. So does a Latin American expansion run from the city, or a founder who moved there.
