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Pocket PR does defense tech PR for drone and electronic warfare makers, plus dual use companies that need partners and investors abroad.
The team works remotely from Kyiv and Brno. Before you send a single drawing, talk to the team under NDA.
Every sentence we write is then checked for what it could tell an adversary.
Our lead expert advises the Ukrainian Council of Defence Industry on communications, by her own profile, as her background shows.
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Defense communications serve three audiences at once, and each wants something different.
The craft is to give each one enough to act on while keeping operational detail out of every version, so we write a separate message set for each and check them against each other.
Proof of reliability and delivery, from a company that does not talk too much.
Production capacity backed by a roadmap, and an export position with nothing to hide.
A story with named people and real numbers. Pictures help.
In defense, publication is regulated, so press material is treated as a possible export. We never ask for controlled data.
Messages are built from what is already public or cleared, and your export compliance officer approves the final text.
Export law is only half the risk.
The other half is what a photo or a casual detail gives away, so every release passes this checklist before it leaves the room.
These four angles carry defense coverage without a line of controlled data.
Each one gives a reporter names and numbers while the operational picture stays closed.
Defense companies face crises other sectors never plan for. For each one we prepare a holding statement and name a spokesperson.
The approval list includes the customer. Silence is sometimes right in defense, as long as it is a decision.
From 2018 to 2021 our lead expert ran communications for Octava Defence, a cybersecurity operator in the Octava Capital group, by her own profile.
More on the method in crisis communications.
European dual use startups have the opposite problem to Ukrainian ones.
They can publish more but lack combat evidence and credibility with ministries, so their stories run best through a partner.
A trial with an armed force does that job, and so does a supply deal with a prime.
We also prepare founders for questions on ethics and export policy.
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The company pays. Brave1 grants run up to 8 million hryvnias for a combat tested product, and they list marketing among prohibited costs.
PR comes from revenue or investors. A single market defense plan starts from $390 a month.
Exhibition programs across several countries are scoped on a call, because clearance takes time. Wider market rates are on how much PR costs.
Before any draft, we list what is already public, what needs a ministry release and what is export controlled, and build messages only from the first column.
Briefing packs and meeting requests for the big shows such as Eurosatory, booked weeks before the doors open. A spokesperson stays ready on the stand.
A separate message set for each audience, from ministries to reporters, written so no version reveals more than its readers need.
Procurement money and military programs in the US and allied nations
Online daily with a weekly print edition
Pentagon programs plus a desk for the European defense industry
Online daily with newsletters
Equipment data and intelligence analysis
Subscription intelligence and news service
Defense policy and the debate over autonomous weapons
Online daily with newsletters
Weapons systems and frontline drones, in technical detail
Online publication
Armored vehicles and the product news from trade shows
Online, strong at exhibitions
Unmanned systems on every kind of platform, plus defense business
Online news and specialist titles
Ukrainian armed forces and the drones built at home
Ukrainian online outlet in Ukrainian and English
Ukrainian defense industry exports and weapons analysis
Ukrainian online outlet in Ukrainian and English
Ekonomichna Pravda, Oborona section
The money behind Ukrainian arms production and procurement
Ukrainian business daily, defense section
War reporting in English with a growing defense industry desk
Online daily with newsletters
Defense tech founders and their investment rounds
Business magazine and online
June of even years at Paris Nord Villepinte
Eurosatory
Land defense with exhibitors from 67 countries and official delegations from 95. European buyers often meet Ukrainian makers here first
7 to 10 September 2027 at ExCeL London
DSEI
The odd-year counterpart to Eurosatory with 1,700 plus exhibitors. UK and NATO press turn out in numbers
Every September in Kielce, Poland
MSPO
The main show on NATO's eastern flank, where Polish procurement officials walk the halls
February of odd years in Abu Dhabi
IDEX
Gulf and Asian buyers come here. It is a route to export markets outside Europe
Every October in Washington DC
AUSA Annual Meeting
US Army leadership and US defense trade press, for companies with a US partner or a US variant
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
Yes. A mutual NDA comes before any technical or commercial detail. Choose the NDA option in the form and the first call is scheduled only after signature.
No. Under US ITAR and EAR rules and the EU dual use regulation, publishing controlled technology can itself count as an export. We work only with information that is already in the public domain or cleared for release.
Article 114-2 of the Criminal Code makes it a crime under martial law to disclose weapons deliveries, or the movement and positions of forces where they can be identified on the ground, unless an authorised source, such as the General Staff or the Ministry of Defence, has already made them public. Anything touching combat use is checked against that rule and your customer's guidance.
No. Brave1 puts marketing on its list of prohibited costs. Rent and business trips are on the same list. PR is paid from the company's own budget or from investor money.
Eurosatory in Paris in even years and DSEI in London in odd years reach the widest European audience. MSPO in Kielce is the closest Central European market. UCDI coordinates a national ZBROYA presence at key international shows.
Yes. A European dual use startup has to explain itself to ministries and investors without saying too much, which is the same discipline.
Read next
Next step
Defense, energy and large programs. A mutual NDA before any confidential brief.
