What Protext gives you
- A findable record on the ČTK service and partner news portals.
PR agency in the Czech Republic
Pocket PR is a remote PR team in Brno and Kyiv that runs Czech media relations for tech and industrial companies, from $390 a month with no annual contract.
We pitch Prague business and tech desks in English and time industrial news to the Brno fair weeks.
Desks that want Czech get a version from your own Czech-speaking spokesperson or a translator you approve.
B2B buyers here often read sector titles before the national dailies, so both go on the list.
Illustration
What Czech PR costs per release and per hour
- 7,100 CZKlist price of one ČTK Protext release of 1,800 charactersevox.space
- 1,900 CZKhourly rate at a Czech PR agencyevox.space
- 37Czech scale-ups with realistic unicorn potentialczechinvest.gov.cz
How much does a PR agency in the Czech Republic cost
Czech agencies publish prices more openly than most of Europe.
The e.vox list, valid from February 2025, sells 10 to 25 hours a month for 19,000 to 31,000 CZK.
CZPR prices its monthly packages by the size of the town or region it works for, from 5,000 to 80,000 CZK.
Before you sign an hours package, ask what happens to unused hours and how long the notice period runs.
| What you buy | Published price | Source |
|---|---|---|
| e.vox monthly packages | 19,000 CZK for up to 10 hours, 25,000 CZK for 15 hours, 31,000 CZK for 25 hours | e.vox price list |
| Hourly work | 1,900 CZK | e.vox price list |
| CZPR packages for towns and regions | 5,000 to 80,000 CZK a month | CZPR price list |
| CZPR crisis communication | 100,000 CZK a week | CZPR price list |
| One ČTK Protext release | 7,100 CZK for 1,800 characters | e.vox price list |
| Regular PR service | around €2,500 a month | Enterie, 2025 |
Pocket PR starts from $390 a month. The full comparison of agency fees is on how much PR costs.
How to pitch Czech journalists
Czech business reporters distrust hype.
The pitch that gets answered runs five or six sentences with one figure in it, and it says why this week.
The general rules sit in our guide to pitching journalists. These five habits are Czech.
- Keep the Czech version formal. Our pitches go in English. If a desk needs Czech, your spokesperson or translator writes it with vykání, the formal "vy" used with anyone you have not met.
- Lead with a Czech fact. Jobs in Ostrava count. So does a customer in Plzeň.
- Understate. "Revolutionary" lowers trust. A plain figure and a named source do the work.
- Offer a Czech speaker. A spokesperson who can talk on Czech Radio opens iROZHLAS and the regional stations.
- Decide the order of outlets. If ČTK carries the story first, a daily may treat it as already published.
Is ČTK Protext enough for press release distribution
ČTK Protext is the paid release service of the national news agency.
It puts your text on the ČTK service and on partner portals, which is good for the record and for search.
It rarely produces a story on its own, so we treat it as a trace and pitch named reporters alongside it.
What it does not do
- Reporters see many Protext items a day and seldom write one up without a call.
How we use it
- For listed companies and investor updates, with direct pitches sent the same morning.
Public relations in the Czech Republic for foreign companies
Foreign companies tend to arrive through Prague. Industrial buyers sit elsewhere, in Brno or Mladá Boleslav, and we follow the customers.
A translated global release with the country name swapped in gets filed and forgotten. These stories earn Czech coverage.
- A new plant, or a research partnership with a Czech university
- A contract with a known Czech firm that has approved being named
- Hiring numbers in a specific region
- Data about the Czech market that no one has published before
Brno as a PR base for tech and engineering
Brno is the second Czech innovation centre after Prague.
JIC, the South Moravian Innovation Centre, has supported Kiwi.com and Y Soft, and it is listed among the top 50 startup hubs in Europe.
The Brno Exhibition Centre hosts MSV and AMPER. Several times a year, buyers and trade reporters meet in the same halls.
We keep big news away from election weeks and the Christmas slowdown, when desks thin out.
Illustration
Brno and Prague dates for company news
6 to 9 October 2026 at the Brno Exhibition Centre
MSV International Engineering Fair
the largest industrial fair in Central Europe, where trade reporters walk the halls and meet exhibitors
March at the Brno Exhibition Centre, 2026 edition held 17 to 19 March
AMPER
the electrical engineering fair, with 468 exhibitors from 32 countries in 2026
19 to 23 October 2026 in Prague
Czech Startup Week
a CzechInvest-led week of founder and investor events, a natural hook for funding news
yearly, winners announced by CzechCrunch
CzechCrunch Startup Awards
a public vote and jury list that Czech tech reporters follow and quote
autumn in Prague, 2026 date not yet published
Future Port Prague
a technology festival founded in 2017 that draws business and science speakers
How the Czech media plan runs from Brno
Czech media list
We map the reporters who cover your field at HN or CzechCrunch and in the trade titles. Pitches go out in English. A Czech version comes from your own Czech-speaking spokesperson or a translator you approve.
Brno trade fair calendar
MSV and AMPER set the rhythm for industrial news. Your announcements and booth interviews are planned around those weeks, with the ČTK wire timed to match.
A Brno hardware startup closes its seed
A Brno hardware startup
- Situation
- A Brno startup from the JIC programme closes a seed round and ships its first units to a German carmaker supplier. It has no press contacts, and its Czech founder has never given an interview.
- What we do
- We would write the release in English and have the founders approve a Czech translation. The round goes first to CzechCrunch under embargo. E15 gets the German customer angle, and the founder gives interviews in Czech during MSV week in October.
- Outcome
- A sketch of how we would run it, not a past campaign. One piece of news yields a startup story for CzechCrunch and a supplier story for E15.
Illustrative example, not a client result
How big the Czech startup scene is
- Funded Czech startups
- more than 1,700 mapped on Czechia Dealroom, with over 650 investors
- Combined startup value
- about USD 18.1 billion, Prague above USD 13.8 billion, Brno second
- Money raised in 2024
- more than CZK 6 billion, about USD 370 million
- JIC in Brno
- over 1,300 startups and firms supported since 2003, Kiwi.com among them
- CzechInvest Technology Incubation
- 1,726 young companies applied since launch, the largest group in AI at 30%
Czech newsrooms worth a pitch
companies and the economy, with the Ekonom weekly in the same house
daily paper with hn.cz
corporate results and manufacturing deals
business daily online
national news with a strong business and investigations desk
online newsroom with video
public broadcaster news with strong regional desks
Czech Radio online newsroom
long reads on politics and the economy for subscribers
subscription daily
founders and family firms, plus the investment rounds they raise
monthly magazine with forbes.cz
startup rounds and tech founders, plus the Startup Awards
online daily with newsletters
internet business and digital policy
specialist online title
All 12 outlets
business weekly with company profiles and rankings
weekly magazine with euro.cz
the national news agency, feeds every Czech newsroom
wire service, with Protext for paid releases
English-language news about the Czech Republic for foreign readers
online and radio in six languages
English news for the foreign community in Prague and Brno
online daily
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
What foreign firms ask about Czech PR
How much does a PR agency in the Czech Republic cost?
The e.vox price list sells 10 to 25 hours a month for 19,000 to 31,000 CZK, with extra hours at 1,900 CZK. CZPR prices packages for towns and regions at 5,000 to 80,000 CZK a month. Enterie puts regular PR service in the Czech Republic at around €2,500 a month. Pocket PR starts from $390 a month.
Do Czech journalists accept pitches in English?
Business and tech reporters in Prague often read English and take English pitches from international companies. We pitch in English. Regional and broadcast desks want Czech, so for them a Czech version comes from your own native-speaking spokesperson or a translator you approve. We tell you which desks need it before the pitch goes out.
Can a company force a Czech paper to correct a story?
For printed periodicals, the Press Act, Act No. 46 of 2000, gives a company whose name or reputation is touched by a factual claim the right to a published reply. The request goes to the publisher in writing with the proposed text, within 30 days of publication. The reply must stick to facts and match the scope of the original piece.
Can you work with companies based in Brno rather than Prague?
Yes. Our lead expert works in Brno. With JIC and the exhibition centre, the city is the country's second tech and engineering hub after Prague.
Which Czech outlets matter most for a foreign company entering the market?
Decision makers read Hospodářské noviny and E15. Tech buyers follow CzechCrunch. For the widest reach it is Seznam Zprávy, plus ČTK as the wire that feeds every newsroom.
Sources
- CZPR, price list
- Czech Press Act No. 46 of 2000, sections 10 to 13 on replies
- e.vox, price list of monthly packages and ČTK Protext
- Enterie, prices in public relations
- ČTK Protext, press release service
- CzechInvest, Czechia Dealroom map of Czech innovation
- CzechInvest, Technology Incubation expands support
- JIC, about us
- CzechStartups.gov.cz, JIC among top 50 startup hubs in Europe
- TZB-info, AMPER 2026 in Brno
- Trade Fair Dates, MSV Brno 2026
- BusinessInfo.cz, Czech Startup Week 2026
- CzechCrunch, Startup Awards
Read next
Related guides
Next step
Talk to the team
Tell us the market and the story. A partner replies within one business day, and a mutual NDA comes before any confidential brief.