Boston PR for deep tech companies

Boston science reporters often ask for the paper before the press release.

The people covering biotech, fusion and quantum read trial data and preprints for a living, and a pitch that cannot survive that reading goes nowhere.

Pocket PR, a remote team in Kyiv and Brno, pitches STAT, Endpoints, The Robot Report and the Business Journal for deep tech companies, with the evidence packaged before the claim.

By the Pocket PR editorial team. Updated 3 October 2026

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Researcher checking printed preprint pages beside a robot arm in a Cambridge lab

Illustration

Boston startup money in four numbers

$16.7Bventure capital raised by Massachusetts startups in 2025startupgenome.com
$6.85Braised by Massachusetts biopharma in 2025 across 197 roundsmassbio.org
No. 5Boston in the Startup Genome global ranking 2025startupgenome.com
More than 700climate and energy startups incubated at Greentown Labsgreentown.org

What biotech and deep tech desks want in Boston

Massachusetts biopharma raised $6.85 billion across 197 rounds in 2025, according to MassBio, and 36 of its companies were bought for a combined $20 billion.

That volume is why STAT and Endpoints can afford to be picky.

A round alone rarely makes the cut; a round with a scientific thesis and named academic founders does.

Deep tech runs on the same logic with bigger checks. Commonwealth Fusion Systems raised $863 million and QuEra Computing $230 million, so a seed round needs a sharper hook than its size. These stories still land.

Clinical or preclinical data with a date, a sample size and an endpoint
Licensing and M&A deals with the terms disclosed
Robotics deployments with unit counts and measured uptime
A Massachusetts angle for the Globe, such as a hospital partner or a new lab

One quick test of any Boston media list. If it still includes Xconomy or BetaBoston, it is years old, because both stopped publishing.

Three Boston desks that rarely overlap

Boston press splits into separate worlds with their own editors.

One email to all of them usually lands nowhere, so pick the world first and the desk second.

STAT, Endpoints News and the Business Journal life sciences desk want trial milestones and deals.

The Robot Report and MIT Technology Review want deployments and benchmarks. BostInno adds the local startup angle.

The Globe business section and the Business Journal care about local jobs and offices. WBUR and NECN follow big employers and state policy.

Three separate press worlds in one city — One owner, two desksSTAT is not the GlobeBoston Globe Media owns both titles, yet a biotech round that STAT covers in depth can stay invisible at the Globe until it brings Massachusetts jobs with it.

Evidence first, then the Boston pitch

One pitch per desk
A biotech round goes to STAT and Endpoints with the science explained. The same round goes to the Business Journal as a story about money and Massachusetts hires. Nobody in Boston gets the generic version.
Proof before the pitch
Boston reporters ask for the paper or the deployment numbers before they agree to an interview. We package that evidence first and write the claim second.
Timed to the Hynes show weeks
Robotics news goes out two to three weeks before the Robotics Summit. Drug discovery and AI news lands before Bio-IT World, with interview slots offered on site.

What a Boston PR firm charges in 2026

Nobody runs a price survey for Boston, so the numbers come from agency guides and directories.

AM World Group's 2026 guide puts local agencies at $5,000 to $50,000 a month.

Level Up PR is lower, at $1,500 to $3,000 for small boutiques. Life sciences specialists sit at the top of both bands.

Pocket PR starts from $390 a month, and the PR cost guide sets Boston against other US markets.

Rising bars for Boston agencies from small boutique to full-service firm

Embargo timing from Brno to Boston

Boston runs on Eastern Time, six hours behind Brno and seven behind Kyiv.

For biotech the gap helps, because embargoed data finalized in a European afternoon reaches STAT and Endpoints in time for the Boston morning newsletters.

Robotics and B2B pitches go out Tuesday to Thursday mornings, away from Hynes show days.

The last two weeks of August are quiet, and desks fill up again in September.

Commuters reading on their phones on a Red Line platform as the morning train arrives

Illustration

A Wroclaw robot maker meets Boston press

A Polish warehouse robotics company opening a Massachusetts pilot

Situation: A robotics startup from Wroclaw signs its first US pilot with a New England distributor and plans a small office near MassRobotics. It has no US coverage, and nobody in Boston knows the founder.
What we do: We draft a data-led exclusive for The Robot Report built on picks per hour and uptime from the European sites. BostInno gets the local office and hiring story, and a Boston Business Journal brief is timed to the Robotics Summit in June with a demo invite.
Outcome: The target is one trade exclusive and one local business story, plus show-floor conversations the sales team can reuse. This is a planning scenario, not a past client result.

Illustrative example, not a client result

Reporter watching a robot arm demo at a Boston robotics summit while the founder explains — A live demo at a Boston robotics summit, the stage a launch plan builds toward.Illustration

Where Boston deep tech money goes

Massachusetts venture funding 2025: $16.7 billion, up 12% year over year, per Startup Genome citing the Boston Globe
Startup Genome rank: No. 5 globally and No. 3 in North America in 2025, No. 4 for talent and for its AI-native cluster
Biopharma venture 2025: $6.85 billion across 197 rounds for Massachusetts companies. 71% went to companies outside Cambridge, and 36 acquisitions were worth $20 billion
Largest deep tech rounds: Commonwealth Fusion Systems raised $863 million; Lila Sciences took a $350 million Series A
Accelerators and hubs: Greentown Labs in Somerville has incubated more than 700 startups. MassChallenge in the Seaport has taken zero equity since 2009
Major employers: Mass General Brigham with 85,000 staff; Dana-Farber and Boston Children's sit in the same hospital cluster

Boston newsrooms that check the data

The Boston Globe
Massachusetts business and biotech, plus state policy when local jobs are at stake
daily newspaper, 313,000 paid digital subscribers in 2026
Boston Business Journal
funding scoops and executive moves, with a life sciences desk
weekly business journal and daily web
BostInno
Greater Boston startups and the money behind them
web and newsletters, sister to the Boston Business Journal
STAT
biotech and pharma, including the venture money behind biopharma startups
national health and science site owned by Boston Globe Media, paid STAT+ tier
Endpoints News
biotech deals and drug development, with Boston-based editors
daily newsletter and site in the FT Specialist group
The Robot Report
robotics deployments and funding, increasingly physical AI
trade site, organizer of the Robotics Summit and Expo in Boston
MIT Technology Review
AI and robotics, with regular biotech and climate coverage
Cambridge magazine, The Download newsletter, EmTech events
WBUR
Massachusetts employers and what energy costs do to them
NPR station, radio and web business section

All 13 outlets

GBH News
regional news with a strong science and public affairs slant
public radio and TV
Boston Herald
local news and consumer business stories
daily tabloid
WCVB Channel 5
local TV news with consumer and business segments
ABC affiliate TV
NECN
New England business and regional news
regional cable news channel
Built In Boston
tech employers and hiring, best places to work lists
tech jobs and editorial site

Hynes show weeks worth planning around

18 to 20 May 2027, Hynes Convention Center
Bio-IT World Conference and Expo
About 3,000 attendees in 11 tracks, with a venture and partnering day on 18 May. AI in drug discovery news belongs here.
2 to 3 June 2027, Hynes Convention Center
Robotics Summit and Expo
Run by The Robot Report with MassRobotics programming on the floor, so a deployment announced that week gets trade coverage.
8 to 10 September 2027, Boston
HubSpot UNBOUND, formerly INBOUND
The marketing and SaaS crowd. B2B software launches cluster around it.
annual gala in Boston; 2026 winners announced in spring
Endpoints 11 awards
Endpoints readers follow this list of biotech startups closely, which makes nomination season a PR moment.
annual; 15,000 participants in 2025, organizers plan 30,000 in 2026
Boston AI Week
Dozens of side events. A founder can host a panel or a demo instead of buying a booth.

Anastasiia Bratkova

Chief Brand, Marketing & Communications Officer, RSE

Signs every pitch

About Anastasiia

Questions

What founders ask before pitching Boston

How much does a PR firm in Boston cost?

Published guides disagree. AM World Group puts Boston agencies at $5,000 to $50,000 a month, boutiques from about $5,000, while Level Up PR cites $1,500 to $3,000 for small boutiques and $4,000 to $10,000 for full-service firms.

Which Boston outlets cover biotech startups?

STAT and Endpoints News reach national biotech readers. For fundings and local growth, try the Boston Business Journal and BostInno. The Globe comes in when a story touches hospitals or state policy.

Is Xconomy or BetaBoston still worth pitching?

No. Both stopped publishing years ago. A media list that still includes them is out of date, which is a quick way to test an agency.

Do Boston reporters want exclusives?

Yes, especially for funding news. The Business Journal and BostInno compete to break rounds first, and STAT and Endpoints value early access to data under embargo.

Can a European deep tech company get Boston coverage without a local office?

Yes, if the story has a Massachusetts link. A pilot customer counts, as do a university partner or a residency at MassRobotics or Greentown Labs.

Is Pocket PR based in Boston?

No. The team works from Kyiv and Brno and pitches Boston desks by email, timed to their morning. A senior PR person writes and signs every pitch.

What is the best month to launch news in Boston?

Late May and early June for robotics and AI in life sciences, around Bio-IT World and the Robotics Summit. Early September suits B2B software. Avoid the late August lull.

Sources

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