G2 Grid reports
- Four a year. A new category badge is a dated, third-party reason to publish.
SaaS PR agency
Pocket PR is a SaaS PR agency for B2B software companies whose buyers do their research before they ever talk to sales.
That research happens in a few trusted newsletters and, more and more, in AI chatbots. We are a remote team in Kyiv and Brno.
We get your numbers into those places and keep every claim inside what your contracts and audits allow.
Illustration
How software buyers research in 2026
- 69%chose a different vendor than planned after AI chatbot guidanceprnewswire.com
- 45%trust review-site citations most in an AI-generated answerprnewswire.com
What does a SaaS PR agency do
SaaS PR is steady proof more than big launches.
Buyers compare three to five tools and read what peers wrote, so a SaaS PR agency feeds that research with material your sales deck cannot supply, plus founder commentary on pricing and AI features.
- Milestone stories, such as an ARR threshold, with a number that can be checked.
- Customer stories with a named company and a before and after metric.
- Data reports from anonymized product usage.
- Review and analyst work, so independent pages describe your product accurately.
Illustration
Newsletters and podcasts SaaS buyers trust
go-to-market playbooks from SaaS founders
blog with a podcast, plus the SaaStr AI Annual conference
product management at product-led companies
newsletter with a podcast
public SaaS multiples and the revenue growth behind them
weekly newsletter by Jamin Ball
benchmarks for SaaS pricing in product-led companies
newsletter by Kyle Poyar
All 12 outlets
venture data on SaaS metrics and AI software economics
blog
founder interviews on building and scaling SaaS companies
podcast hosted by Omer Khan
enterprise cloud software through executive interviews
online news with live video at vendor conferences
enterprise applications seen from the buyer's side
online analysis
how IT leaders spend on software
online daily with a newsletter
enterprise AI launches and the data infrastructure under them
online daily
verified user reviews, seasonal Grid reports by category
review platform
reviews from enterprise IT buyers, Customers' Choice awards
review platform
How AI chatbots choose which software to recommend
In software categories, AI answers draw on review pages and comparison articles that already exist. Analyst notes count too.
G2 surveyed 1,076 B2B decision-makers in March 2026.
Our monthly check asks the main chatbots your buyers' questions and records which sources they cite, so each new pitch targets a gap.
- 51%now start software research in an AI chatbot more often than in Google, up from 29% eleven months earlierG2 via PR Newswire
- 71%rely on chatbots for software researchG2 via PR Newswire
How review sites like G2 and Gartner Peer Insights feed SaaS PR
Review platforms are a channel and a source of news.
Since October 2024 an FTC rule bans fake reviews and rewards tied to a positive or negative sentiment, so we ask customers to review after a good project milestone, with no gift tied to the rating, and never write reviews ourselves.
Gartner Peer Insights
- Enterprise IT buyers' reviews, which carry weight in large deals.
Which SaaS stories get covered
Feature news almost never runs, because software writers get product updates from every vendor every day.
Angles that earn replies start from something only your company can show.
- A number from your data that says something about the customer's industry.
- A pricing change, told honestly, including what went wrong.
- A named customer who replaced a larger competitor, with the metric behind the switch.
- A founder view on a live debate, for example seat pricing against usage pricing for AI features.
Dates that give SaaS news a hook
13 to 14 October 2026 at the RDS in Dublin
SaaStock Europe
About 4,500 SaaS founders and investors, with pre-booked meetings that suit briefings.
May in the San Francisco Bay Area, the 2026 edition ran 12 to 14 May in San Mateo
SaaStr AI Annual
The largest SaaS founder crowd in the US. Milestone news fits here, and so do podcast bookings.
four times a year, one report per season
G2 seasonal Grid reports
New badges give a dated, third-party reason to publish a customer or category story.
January, after the books close
Year-end ARR close
Annual revenue milestones and customer counts are most credible right after audit-ready numbers exist.
What security and privacy claims a SaaS company can safely make
Security buyers know the terms, so each claim needs the right word for the right document.
Calling a product GDPR compliant invites questions your data processing agreement must answer. This table is general information, not legal advice.
| Term | What it is | How we phrase it |
|---|---|---|
| SOC 2 | An attestation report by an independent CPA firm | Name the report type and the auditor, never certified |
| ISO 27001 | A certification | Certified is correct |
| GDPR | A regulation with fines up to €20 million or 4% of global turnover, whichever is higher | Say where data is hosted and what your DPA covers |
How to use customer logos and case studies without legal trouble
Enterprise contracts usually restrict use of a customer's name and logo, and a release without written consent can damage the account it celebrates.
We clear four things in writing first.
- The logo, on every page and release.
- The quote, word for word.
- Each metric, one by one.
- The date, with the customer's communications team. Otherwise the story runs anonymous.
How PR works for a product-led SaaS company
In a product-led company the first reader of any story is a potential user on a free plan, so placement beats prestige.
Usage data is the raw material, such as the most common workflow among ten thousand teams.
Practitioner newsletter or trade how-to
- A mention here can send signups for months.
General business headline
- It fades in a day.
How to brief an industry analyst
An analyst briefing is a thirty-minute market conversation.
Below Series B, a free briefing when you open a new product line beats a paid Gartner or Forrester subscription, and a record of milestones over time makes a market guide mention more likely.
- A two-page brief a week ahead. Your category definition in your own words.
- Three reference customers. Only ones who agreed to talk.
- The next two quarters of roadmap. Enough to show direction.
How much does a SaaS PR firm cost
US boutiques start around $3,500 a month and mid-sized firms with a tech specialty bill $10,000 to $25,000, usually for a minimum of three to six months, according to Everything PR.
Pocket PR begins at $390 a month for one monthly SaaS story, and the $890 plan adds the review and AI answer audit.
Market rates by country are on how much PR costs.
One SaaS story a month and the checks around it
Monthly SaaS story
One story a month built on your own metrics, pitched to the SaaS newsletter or trade writer who fits it best.
Review and answer audit
We ask the main chatbots about your category and note which review pages they cite. The gaps in your profile show up fast.
Claims and logo check
Every release goes through a short list. Customer approval for logos comes first, then the SOC 2 wording, then any privacy claim, which your DPA has to support.
A dental scheduling app crosses an ARR milestone
A vertical SaaS company crossing an ARR milestone
- Situation
- A Warsaw team selling scheduling software to dental clinics reaches an annual revenue milestone and wants coverage beyond a LinkedIn post.
- What we do
- We turn the milestone into a data story on appointment no-shows across its clinics and pitch it to a healthcare trade writer. A SaaS newsletter gets the pricing change that drove growth. Three happy clinics are asked to refresh their G2 reviews, with no reward tied to rating.
- Outcome
- Illustrative plan only, not a client result. It shows how far one number can travel, all the way to the review pages that AI answers draw on.
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
What SaaS founders ask about PR and reviews
What does a SaaS PR agency do that a content team does not?
It gets other people to say things about you. Content teams publish on your site. PR puts your data in front of newsletter writers and trade reporters, whose pages buyers and AI tools treat as independent. The two work best on the same monthly theme.
Can PR help our G2 or Capterra presence?
Yes, though only indirectly. Coverage and customer stories bring engaged users who are more likely to review. We never write reviews, and we avoid any incentive tied to a positive rating, which the FTC banned in 2024.
Can we say we are SOC 2 certified?
No, because SOC 2 is not a certification. Say you have a SOC 2 Type 1 or Type 2 report from a named independent auditor. Security-minded buyers notice the wrong word at once.
Do we need permission to name a customer in a press release?
Yes. Most enterprise contracts restrict logo and name use, so get written approval for the logo and every number you quote. A named customer with a real metric is worth more than ten anonymous ones.
Do analysts like Gartner and Forrester matter for a Series A SaaS company?
Rarely as a paid relationship at that stage. A free briefing when you launch a new category feature can still put you on an analyst's radar. Peer review platforms usually move buyers faster early on.
How long before SaaS PR shows up in AI answers?
Usually months. Chatbots draw on review pages and articles that already exist, and answers built from model memory change only when the model is retrained.
Sources
- PR Newswire, G2 research, half of B2B software buyers now start research with AI chatbots
- FTC, final rule banning fake reviews and testimonials, August 2024
- Drata on whether SOC 2 is a certification
- GDPR Info, Article 83 general conditions for imposing fines
- SaaStr AI Annual 2026
- SaaStock, why founders choose SaaStock
- Everything PR, how much does a PR firm cost in 2026
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