Search competitors
- Companies that rank for the same Google searches as you, sorted by overlap.
Find my competitors
To find competitor websites, look from 3 angles.
Sites that rank for the same searches, brands that ChatGPT, Perplexity and Gemini name next to you, and peers in your category.
This free finder covers all 3, and a PR expert checks the top ten by hand before the list reaches you within one business day.
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Free tool
Find my competitors
Your website, category and main market. Your check is prepared by hand and arrives within one business day.
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How to find competitors
AI answer competitors
- Brands that AI assistants name when buyers ask about your category.
Category peers
- Companies that share your audience and appear in the same lists and reviews.
What the list shows
| Column | What it tells you |
|---|---|
| Name and domain | who they are |
| Why a competitor | shared searches, shared AI answers or shared audience |
| Where they win | the searches or questions where they beat you |
| Seen in the press | whether they got coverage in the last 90 days |
Who are my competitors if I am new
Start with AI answers.
Most brands in them are named only once, so a new company can get onto the list without a big budget.
- 110brands named across 48 AI answers in our testPocket PR test, September 2026
- 72of them named only oncePocket PR test, September 2026
Free competitor finders compared
| Tool | What it finds |
|---|---|
| Semrush Competitor Finder | domains sharing your keywords |
| Similarweb Search Competitors | domains sharing your traffic |
| Pocket PR finder | search competitors, AI answer competitors and category peers, checked by a person |
After you find them
Put them on daily watch.
Competitor monitoring checks each one every day, sets their coverage against the week before once a week and puts the buyer questions back to AI assistants once a month. A PR expert then sends a short note on what to do next. It comes with media monitoring in the Growth plan, from $890 a month.
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
What people ask about finding rivals
How do I find my competitors for free?
Search your main product words on Google, ask ChatGPT who is best in your category, and run your domain through a competitor finder. Our finder does all three.
What is the difference between direct and indirect competitors?
Direct ones sell the same thing to the same buyer. Indirect ones solve the same problem another way.
Why are the SEO competitors different from my real rivals?
SEO tools count shared keywords, so blogs and directories show up. We filter those out and add AI answers.
How long does it take?
Your check is prepared by hand and arrives within one business day.
Read next
Related guides
- Free AI visibility checker, run by a PR expertSee whether AI answers name your brand when buyers ask.
- Free brand mentions check, done by a PR expertEvery place your brand was mentioned in the last thirty days.
- Free press release draft, written by a PR editorAnswer five questions and a PR editor drafts your release.