East Coast
- New York for finance and the national desks.
- Boston for biotech and robotics.
- Washington DC for policy and defense tech.
- Miami for fintech and Latin America.
US PR agency work from Kyiv and Brno
Pocket PR is a remote team in Kyiv and Brno that does US PR agency work for founders from Europe and Ukraine, from $390 a month with no minimum term.
We have no US office, and for most US stories you do not need one.
American media splits into a few national desks sitting above thousands of city and trade outlets, so we pick the layer where your story can win and build the list one reporter at a time.
Illustration
Four numbers behind a US launch
- 6.4 to 1PR specialists for every US reporter in 2024bls.gov
- 49,300US reporters and news analystsbls.gov
- 69%of journalists prefer pitches under 200 wordsdureeandcompany.com
- $74.99lowest public price per release among the US wires we checkedprunderground.com
What US PR agencies charge a month
Firm size moves a US retainer far more than the city does.
AM World Group puts typical contracts at three to twelve months or more.
Public Relations Database adds that each extra market costs roughly $2,000 to $5,000 a month on top.
| Type of firm | Monthly retainer | Source |
|---|---|---|
| Freelance publicist | $1,500 to $3,000 | Public Relations Database 2026 |
| Boutique agency | $3,500 to $7,500 | AM World Group |
| Agency work for a startup | $3,500 to $10,000 | AM World Group |
| Mid-market firm | $10,000 to $25,000 | Everything PR 2026 |
| National or global agency | $20,000 to $50,000 and more | Public Relations Database 2026 |
Pocket PR starts from $390 a month with no minimum term, and how much PR costs has the full breakdown.
What a US wire release costs
A wire release puts company news on record. On its own it rarely gets a story written.
Pay for PR Newswire or Business Wire when investors and analysts need to see the news on their terminals; when all you need is a public record that search engines and AI assistants can find, a flat-price wire does the job.
| Wire | Public price per release |
|---|---|
| PR Underground | $74.99 |
| EIN Presswire | $149, or $99.80 each in a pack of five |
| PRWeb | about $120 and up |
| Newsworthy | $129 |
| Press Ranger | $299 to $399 |
| Newswire | $399 |
| eReleases | about $399 |
| EZ Newswire | $750 |
| PR Newswire and Business Wire | quoted per release, no public price |
Reporters left to pitch in the US
In 2024 the Bureau of Labor Statistics counted about 315,900 public relations specialists against about 49,300 reporters and news analysts.
That is roughly 6.4 PR specialists for every reporter, and the BLS expects reporter jobs to shrink by another 4% by 2034.
A translated release sent to a bought list is the noise those reporters have learned to filter out.
What US reporters want from a pitch
US reporters still take stories from PR when the pitch fits their beat.
Both large 2026 surveys are international with a big US share, so read them as a direction rather than a US census.
Our guide to pitching journalists goes through the rest of their findings, from pitch length to AI-written drafts.
- 86% say at least some stories start from PR pitches. Muck Rack 2026
- 66% rely on PR content as a leading source of ideas. Cision 2026
How a European company enters the US press
A foreign company's US entry release works when it reads like local news.
RSE, the Brno engineering company where our lead expert ran brand and communications, announced its Dallas launch on PR Newswire in September 2026, before Pocket PR existed.
Three rules from that release carry over to any sector.
- A US dateline only with a real US entity or office behind it.
- Timing to a US event where buyers and trade reporters already gather.
- One hard number in place of a list of adjectives.
Illustration
Which US city to pitch first
Start in the city where your US office or first customers are, and go national after that.
The weekly business journal there covers a new employer far more readily than a national desk covers a foreign company.
Each city guide lists the local desks, the events worth timing around and the angles that land.
West Coast
- San Francisco for AI and venture software.
- Los Angeles for media and consumer brands.
- San Diego for life sciences and defense.
Texas and the Midwest
Top PR firms in America and how to choose
The usual rankings, from O'Dwyer's to Newsweek and Clutch, sort firms by fees or by reviews.
AI assistants name different agencies each time you ask. None of these sources shows who placed a story in your niche this year.
When clients complain about US PR vendors in reviews, it is mostly about auto-renewals and padded reports, so ask any firm for four things before you sign.
- Recent placements with links, from this year and in your niche
- The name of the person who writes the pitches
- The minimum term and renewal notice in writing
- How coverage is counted
Working US hours from Central Europe
Brno is usually six hours ahead of New York and nine ahead of California.
Drafts are finished before American reporters sit down, and the pitch is waiting in their morning inbox.
Illustration
Our plan for a US launch
A US entry story, not a translated release
We look for the one fact an American reader cares about, usually a US entity or a first US customer, and build the release and every pitch around it.
The right wire for the job
A quoted premium wire when investors and trade media need to see the news, a flat-price wire when a public record is enough. Syndicated copies never count as coverage in our reports.
The city journal first, then the trade press
Most launches start with the business journal in the city of your US office and the trade titles of your sector. A national desk comes in only when the story has a real national angle.
What the RSE launch release did
RSE enters the US market, 16 September 2026
- Situation
- RSE, a Brno energy engineering company with more than 1.5 GW of realized and contracted projects, set up RSE Energy LLC in Dallas and needed American buyers to know it before Data Center World Power, 21 to 23 September 2026.
- What the RSE team did
- The release went out on PR Newswire from a Dallas dateline on 16 September 2026. It led with the US entity and the event. The product lines came next, Olympian generator sets from 20 to 200 kW through an authorized sales partnership, oil-free turbocompressor chillers up to 3.5 MW and industrial heat pumps up to 4.1 MW. One engineering number backed the chiller claim, a calculated COP of 9.32 at full load.
- Outcome
- RSE's US entry was on record a few days before the show, with product photos and a US website address. Our lead expert ran brand and communications at RSE at the time. Work from her time at RSE, before Pocket PR existed; not a Pocket PR client result.
US agency fees and wire prices at a glance
- PR specialists in the US
- about 315,900 jobs in 2024, BLS
- Reporters and news analysts
- about 49,300 jobs in 2024, projected to fall 4% by 2034, BLS
- Boutique retainers
- $3,500 to $7,500 a month, contracts of three to twelve months or more, AM World Group
- National and global agencies
- $20,000 to $50,000 and more a month, Public Relations Database 2026
- Wire release prices
- $74.99 at PR Underground to $750 at EZ Newswire; PR Newswire and Business Wire quote per release
National and trade desks worth a US pitch
company news, deals and energy
global wire, stories syndicated to thousands of sites
general and business news for US local papers
wire cooperative
startup funding and product launches
tech blog with daily newsletters and events
short business and policy news, deal newsletters
newsletters and site
scoops on big tech, AI and venture
subscription tech outlet
innovation and design, the Most Innovative Companies list
business magazine and site
founders of growing companies, the Inc. 5000 list
business magazine and site
entrepreneurs and contributor columns
business magazine and site
All 12 outlets
consumer tech and AI
tech sites
global business and tech with a US lens
newsletters and site
American City Business Journals
local business news in more than forty US metros
weekly business journals with daily sites
one title per sector, such as Utility Dive for energy or American Banker for banks
trade sites and newsletters
US dates that move a launch
6 to 9 January 2027, Las Vegas
CES
The largest US launch window for hardware and car tech. Reporters start booking meetings in November.
15 to 21 March 2027, Austin
SXSW
Founders and reporters share one town for a week, and a panel slot works as a news hook for thought leadership.
September in Dallas, 2026 edition held 21 to 23 September
Data Center World Power
Power and cooling vendors for data centers announce here. RSE timed its US entry release to it.
mid January, April, July and October
US earnings seasons
Business desks are busiest with public companies, so startup pitches get less attention.
Anastasiia Bratkova
Chief Brand, Marketing & Communications Officer, RSE
Signs every pitch
Questions
What European founders ask about US PR
How much does a PR agency cost in the USA?
AM World Group puts boutique agencies at $3,500 to $7,500 a month, and Public Relations Database says national agencies start around $20,000. Pocket PR starts from $390 a month.
Can a European or Ukrainian company hire a US PR agency remotely?
Yes. American reporters take pitches by email and rarely meet publicists in person. What you need is a US angle and a list of the right reporters, not a US office.
Which newswire should a foreign company use for a US launch?
PR Newswire or Business Wire when investors and trade media must see it; a flat-price wire when you only need a public record. Neither replaces direct pitches.
What are the top PR firms in America?
The best-known lists come from O'Dwyer's and Newsweek, with Clutch for client reviews. For a startup, recent placements in your niche matter more than size.
Do US journalists accept pitches written with AI?
Many do not. In Cision's 2026 survey 53% objected to receiving AI-generated pitches, so every Pocket PR pitch is edited and signed by a person.
Which US city should we target first?
The city where your US office or first customers are. A local business journal covers a new employer far more readily than a national desk covers a foreign company.
Sources
- BLS, public relations specialists
- BLS, reporters, correspondents and broadcast news analysts
- Public Relations Database, how much does a PR agency cost in 2026
- AM World Group, PR agency cost
- Everything PR, how much does a PR firm cost in 2026
- EIN Presswire pricing, checked 3 October 2026
- PRWeb pricing, checked 3 October 2026
- Muck Rack State of Journalism 2026
- Cision State of the Media 2026
- PR Newswire, RSE enters the US market
- American City Business Journals
Read next
Related guides
- Best press release distribution serviceNewswires compared by public price and what pickup really means.
- PR agency in the Czech RepublicCzech business and tech desks pitched from Brno, around the fair weeks that set industrial news.
- UK and London PR for European tech companiesUK business and tech press without a London retainer.
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